Microsites are promotional sites used for tactical campaigns, usually with specific, shorter duration. Their role is to give users a special experience in communicating with a brand (products or services). Most web sites generalize their communication with target groups by addressing them in more or less the same and well-known way. However, micro-sites are usually targeted at an individual, narrowly targeted user groups. Since they are designed for tactical action and have a much shorter 'life', they can allow themselves to be more conceptual and progressive than what is the usual way of communicating with the customers. Microsite promotional sites can help you target narrow target groups with content that is directly related to some particular aspect of your business.